Interview by Kevin Oh

We recently had the opportunity to interview the designers of 3.Paradis, Emeric Tchatchoua and Raymond Cheung, about their nomination for the 2016 CAFA’S and their most recent collection.

What are you looking forward to in the 2016 CAFA’s?

It’s truly an honour to be nominee for this award. When we first heard of it, we were really excited and grateful. It’s a real recognition for not only us but for our innovative and amazing team involved in the project.

MAQUETTE SITE WEB 3.PARADIS

Please tell us about your new line up F/W 2016 entitled “0.6:  Rusted Mirrors”.

For this collection, we studied the concept of time and more precisely the passage from the past to the future. We took our inspiration from the punk culture and martial arts by reinventing classic pieces into the following: the new age poncho, luxury kimonos, leather perfecto jacket, plaid shirts, denim jackets, and  much more. This collection contains many themes with strong influences from philosophy and the Japanese culture.

In this collection, we used a limited color palette. Each color used for this has a specific reason and meaning. First, we used some black color to represent the night, humanity’s  darker side and the evil side of human beings. The white color represents the day, the light, purity and the good side of humans. The grey also represents the mix between good and evil, a mix inside each and every living person. This concept explores how this always leads to an internal conflict between our Yin and Yang, heart and mind, light and dark. In this collection, grey also represents the past and the color of rust represents the future.

Indeed, we also used orange rust to represent time, the passage from the tradition to modernity; the metal rust oxidizes over time, the grey becomes rust. The color orange radiates warmth, combining the physical energy and stimulation of red with the cheerfulness of yellow. This color offers emotional strength in difficult times. It refers to martial arts and the importance of physical energy.

Finally, we used some blue to channel depth and stability. It symbolizes  wisdom, intelligence, truth, and heaven. Blue is considered beneficial to the mind and body. It slows human metabolism and produces a calming  effect. All this also refers to martial arts and the importance of  spiritual energy.

What was the inspiration behind the martial arts themed editorial  of “0.6: Rusted Mirrors” collection?

One of the most priceless gifts of martial arts practice is getting to know yourself internally and externally. The main goal is to use the body to learn how we can master our own mind. Once you have mastered your mind you will have no desire to ever fight.

The new collection contains a strong influence from Japanese culture, what about the culture attracted 3.Paradis?

The Japanese culture is very rich and inspiring in many different aspects. It’s the perfect balance between modernity and tradition. Also, we’ve been raised on Japanese manga, martial arts movies and video games. It has played an important role since childhood forming our imagination, feeding our creativity. We are also big fans of Japanese fashion, food and art.  Numerous Japanese artists are influencing us everyday.

Where do you see yourselves in 10 years?

A lot of joy, a lot of happiness and beautiful things that will help inspire people to keep dreaming.

What has been your reaction to your growing popularity?

We’re glad that what we do encourages more and more people and feel blessed to be able to do what we love the most.

Anything you would like to tell us about upcoming projects?

Not really. We like to work in silence 😉