GETTING LOST WITH LYNDSAY BORSCHKE
Interview by Kalvin Coria
Standing amidst cool eateries and the upscale shops in Toronto’s Summerhill neighbourhood, is Tuck Shop Trading Co’s new flagship and studio location. Despite the atmosphere that the tree-lined streets and turn-of-the-century real estate suggest, Tuck Shop’s own space seems to fit in while remaining approachable at the same time, a perfect harmony befitting to the brand’s culture of navigating between urban and natural settings.
If the storefront evokes the neighbourhood’s aesthetic, the interiors are responsible for the brand’s escape into cottage country – the crown-molded shelves and the black brick wall reminiscent of its exterior are balanced with rustic wood floor panelling, walls lined with Norquay artisan-painted oars, and wood furniture displaying more of their cozy slub cotton tees, toques, and blanket throws.
In the storefront window, a suspended display of their most recent collaboration with Bather Trunk Co; the GET LOST collection features for men a polyester shell trunk imprinted with a map of Canada that mirrors along its seams (and at closer glance, one can locate Tuck Shop on the map). The trunk is designed in Bather fashion: 5.5 inch inseam and ultra fine nylon (10% spandex) mesh, reinforced deep side pockets, and Bather’s snap enclosure on the back pocket. Below, words exchanged with Lyndsay Borschke, president of Tuck Shop Trading Co, on the Canadian-made brand’s recent collaboration and move.
Kalvin: First of all, how are you?
Lyndsay: I’m wonderful – loving our new flagship in Summerhill!
K: Congratulations on your new flagship! What does this relocation mean for Tuck Shop Trading Co?
L: Thank you – it’s feels awesome to have a permanent home in Toronto. For us it means that our customers have a destination to find all that we offer under one roof. Our retail partners carry bits and pieces of both our lines. At our new flagship, you can see all of our products! It also allows our design and management team to connect with our customers, since our offices and studio are also located in the new space.
K: What does relocation in general, mean to you? In other words, what can the new spaces we inhabit offer us?
L: Our new space enhances our brand identity. We are creating a home for our brand, it’s a natural extension of our design aesthetic.
K: Could you describe the beginnings of the GET LOST collaboration with Bather Trunk Co?
L: We love Bather Trunk Co. and admire that like us, they also make their products in Canada. As we started thinking about moving into summer products, bathing suits seemed to be a natural next step. You can’t go to the cottage without hanging on the dock in your suit.
K: You chose a political map as a representation of Canada; why is that?
L: We chose the map purely from an aesthetic point of view. We were looking for a vintage school room type map. We wanted the muted colours that we remembered from sitting in class.
K: How do you want people to view Canada with this collection?
L: We want to put Canada on the map in terms of design. We’re proud to be part of a growing Canadian fashion industry – it’s exciting times.
K: Your camp experience has greatly impacted the personality of the Tuck Shop brand. What similarities can you find between working in fashion versus camp?
L: Fashion versus camp – good question. I draw a lot of inspiration from my time spent at camp and up north, but the similarities are few and far between in the actual day to day.
K: Describe why you chose TOM* as the platform to present your latest FW16 collection.
L: We are a sponsor of TOM*. We believe in TOM* and the growth of the fashion industry in Toronto and Canada, and so we were thrilled to debut our collection at TOM*.
K: Where do you hope to see North American menswear heading?
L: We hope that it continues to grow and prosper. It’s an exciting time to be part of the industry.
K: Is there any place you have yet to experience in Canada and want to travel to? Why is that?
L: The North. It seems so remote, different and inaccessible. It’s the unknown, it’s alluring and exciting.
K: Name one essential you can’t live without when travelling back to Algonquin with your family.
L: Our signature Cottage Coat.
K: Lastly, what are you anticipating the most this summer?
L: I’m looking forward to spending some time at our cottage in Algonquin Park. It’s the perfect Canadian summer get away.
View the rest of the Tuck Shop x Bather Trunks GET LOST collection at www.tuckshopco.com.